Privacy Policy
Last Updated: 2026
southyorkshirelmc.co.uk ("we," "us," "our," or "Company") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and use our services.
Information We Collect
We may collect information about you in a variety of ways. The information we may collect on the site includes:
- Personal Data: Name, email address, and other contact details you voluntarily provide
- Technical Data: IP address, browser type, operating system, and device information
- Cookie Data: Information stored through cookies and similar tracking technologies
- Usage Data: Pages visited, time spent on site, links clicked, and referral sources
How We Use Information
We use the information we collect for the following purposes:
- To track affiliate referrals to William Hill and other partner casinos
- To analyse website performance and user behaviour through analytics tools
- To improve website functionality, content, and user experience
- To respond to your enquiries and provide customer support
- To comply with legal obligations
Cookie Policy
We use cookies and similar technologies to enhance your experience on our website. Cookies are small data files stored on your device that help us remember your preferences and track your activity.
Types of Cookies:
- Essential Cookies: Required for website functionality
- Analytics Cookies: Track user behaviour and site performance
- Affiliate Tracking Cookies: Monitor referrals to partner casinos
- Marketing Cookies: Personalise content and advertisements
Opt-Out Options: You can control cookie settings through your browser preferences. However, disabling certain cookies may affect website functionality. You may also opt out of analytics tracking through third-party opt-out mechanisms provided by services such as Google Analytics.
Third-Party Links
Our website contains links to external websites, including William Hill and other casino and gambling affiliates. We are not responsible for the privacy practices of these third-party websites. We encourage you to review the privacy policies of any external site before providing personal information or engaging in transactions. Your interactions with these partners are governed by their own privacy policies, not ours.
Your Rights
Under the UK General Data Protection Regulation (GDPR) and UK Data Protection Act 2018, you have the following rights:
- Right of Access: Request a copy of your personal data
- Right to Rectification: Correct inaccurate or incomplete information
- Right to Erasure: Request deletion of your data ("right to be forgotten")
- Right to Restrict Processing: Limit how we use your data
- Right to Data Portability: Receive your data in a structured, portable format
- Right to Object: Object to processing for direct marketing or analytics
To exercise these rights, please contact us using the details provided below.
Data Retention
We retain personal data only as long as necessary to fulfil the purposes outlined in this Privacy Policy. Typically, we retain:
- Personal data provided through contact forms: up to 3 years
- Analytics and usage data: up to 26 months
- Affiliate tracking data: as required by affiliate partners and applicable law
- Cookie data: as per individual cookie expiration settings
You may request deletion of your data at any time, subject to legal obligations to retain certain information.
Contact Us
If you have questions about this Privacy Policy, wish to exercise your data rights, or have concerns about our privacy practices, please contact us at:
Email: privacy@southyorkshirelmc.co.uk
We will respond to your enquiry within 30 days of receipt.
Disclaimer: This website is an affiliate resource for William Hill and other gambling services. We do not provide gambling services directly. Please gamble responsibly and only with licensed operators. If you are struggling with gambling, support is available through organisations such as the National Problem Gambling Clinic.